Nykaa X Charolette Tilbury

The Nykaa X Charlotte Tilbury Pillow Talk Plumpgasm launch event in Mumbai brought the concept of a "workout routine for your lips" to life with three immersive zones. Guests entered the Pre-Workout Zone, a chic gym locker room-inspired reception, leading to a boudoir-style makeover area for personalized gloss trials. The Workout Zone featured an oversized product display and a vibrant dance studio, where attendees participated in a social media workout challenge to celebrate plumped, fuller lips. Finally, the Post-Workout Zone offered refreshing energy drinks and exclusive giveaways tucked inside stylish gym lockers, leaving guests energized and pampered.